Juice Personnel has been a YTL client since 2014. The company was established seventeen years ago, by Commercial Director, Kelly Smith, who is still personally involved on the recruitment consultancy front. They are one of the longest standing recruitment agents in Wakefield, outside of corporate recruitment agencies like Reed or Hays. Juice Personnel are predominantly known for providing commercial staff to Wakefield businesses, however they are not industry specific.  A core strength of the company is that they take the time to understand their client’s business needs to find the right candidate to fill the position. It’s reflective of their values to build business relationships which last a lifetime.


The Juice Personnel team consist of seven staff members which include three directors, an HR Manager and 3 recruitment consultants. Kelly and her team have a large presence on the business networking circuit in Wakefield and surrounding areas. In the past, their client acquisition was largely telemarketing focused, however in today’s digital world, they feel that it is important to connect with business leaders face-to-face to build trust and establish solid working relationships with them. Many of Juice Personnel’s clients have been working with them since they opened their doors in 2003. Their clients like the fact that they are a solid team who have been working together for many years, and take the time to understand corporate culture and business needs. This is an important factor in finding the right candidate to fill a position.


Kelly met YTL Development Director, Rachel Rowling, at business event. Juice Personnel did not have a telecoms maintenance contract with any supplier at the time. Their telecoms system consisted of an outdated PBX system and BT handsets.  The main challenge Juice Personnel faced with their old system was the lengthy turnaround time to get faults fixed, which meant that several sales calls were potentially lost as a result. 


YTL Managing Director, Phill Burke visited the Juice Personnel offices to perform a telecoms review. He suggested the replacement of their old system with iPECS handsets and a digital cloud system which provide cost savings on their telephone bills, increased office efficiency, no missed calls and ultimately provide a better service to their customers.  As part of the install, a call monitoring application was included in their package. It allows call productivity and efficiency to be monitored and indicates the number of calls received, which team member answers the most calls and how many calls were missed.  Juice Personnel rely heavily on functional telecoms systems.  In a digital era, customers expect a high level of service and if a call is missed it is very likely that the caller will contact a competitor.

In June 2019, Juice Personnel moved offices from central Wakefield to Ossett. YTL worked closely with their IT department to project manage a smooth transition.  As a result, the ‘downtime’ in moving equipment from the old offices, to the new and operating fully functionally took under an hour.


“Having been a client of YTL for 6 years we have never had any areas for concern. Directors Phill and Rachel have no hidden agendas and I trust them fully to provide the right products for our business. We have a very good relationship with them, not just in relation to telecoms and recruitment, but business in general.  Business today is all about forming good working relationships and we certainly have that with YTL”

Kelly Smith, Juice Recruitment Director

Find out more about Juice Personnel here > https://bit.ly/398iK8e  

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