UK Calling is a new legislative programme, mandated by OfCom, that means that the cost of calling service numbers, such as those that start with 08, 09 and 118, is now going to be very clear for consumers. The change has been in place since the 1st July 2015 and affects the whole of the UK.
You may have seen or heard the following message on websites or adverts before you call an organisation:
Calls cost 15p per minute from a BT landline. Other landlines may vary and calls from mobile may cost considerably more.
This is confusing for those calling on ‘other landlines’ or from a mobile. How much is ‘considerably more’?
What is changing?
The cost of calling one of these numbers has now been split into two parts – an access charge and a service charge.
The access charge is the charge that goes to your phone company and this charge will be made clear on your bills and when you begin a contract with them.
The service charge is the charge that goes to the organisation you are calling. The organisation will decide what this is and let you know.
Why is it changing?
Historically, phone calls to service numbers have been accompanied by ambiguous information around charges to them. This resulted in people losing trust with some users avoiding these numbers wherever possible. The change means that people should now be able to easily find information about how much they are being charged for service calls.
Which calls are affected?
The calls that are affected are calls to 084, 087, 09 and 118 numbers in the UK.
Calls to landline numbers (01 and 02 numbers) and mobile numbers (07 numbers) are unaffected, as are calls from payphones or international calls.
If you want more information about this change, you can visit the campaign website or if you’re looking for business advice around this change, please get in touch and a member of our team will be happy to discuss the updates with you.